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Interestingly I’ve been contemplating the ways of measuring ROI from social networking efforts. I know an increase or decrease in traffic are ways of… Continue reading

Categories : TheMix, strategy
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Introduction

The paper is an examination of a resourcing plan for East London Life; a Museum that is scheduled to participate in the 2012 select committee known as the International Conventional Centre. This paper will outline some of the overall objectives that need to be taken into account during the sourcing process, the costs and timescales that have to be accounted for. Besides this, it will also be imperative to look into some of the risks involved in the sourcing process and how to minimise these risks.

Resourcing plan for the International Convention centre

The nature of the Olympics necessitates a human resource plan that would prevent the International Convention Centre for being reactive and would change them to becoming proactive. If this group merely deals with Human resource issues on a day to day basis, then they are bound to perform very poorly in the end. The plan will go a long way in preventing some of the frustrations that arise out of haphazard HR sourcing. (Shoebridge AND Ferguson, 1997)
The first step in the plan in outlining the process of employee sourcing for the International Convention Centre is having overall goals and specific objectives. c Continue reading

Categories : List Building
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Here’s our salescopy tip of the day…

When you write the copy for your website you have to make sure that you do a good job of relating to your customers. You need to identify with their wants and needs and… Continue reading

Categories : internet marketing
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Does your business grow fast day after day? Can you make instant money through your online business? Can you achieve true long term success with your websites or products? Let’s figure out some points helping our businesses to grow rapidly through the web!
There are many questions we should ask to get well information about the various ways of making money online. These questions are related to search engine ranking factors which are important to draw huge amount of traffic and increase the conversion rate which translates over years into money. Let’s start with the first question!
Q1: How to Make Huge Success with Google?
Most people have faith on making massive profits with Google where they can reach customers and sell their products online. But, does everybody know that it’s hard to make your products popular in a short period of time? Actually, most of them know this reality. Some of them are trying to search around till finding new methods and ways to make their websites more visible, and others gave up in the first steps.
Making money with Google is not the key to make success online. It’s all about customers. How can we reach them?

Categories : List Building
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IHOP (otherwise known as the International House of Pancakes) is showing off today a great example of harnessing the power of social media for a tremendous marketing opportunity. Today is National Pancake Day according to IHOP (although apparently any day until March 9 is eligible to be called such, depending on where you live and if you celebrate this), and IHOP has used this to lure people in for some free pancakes.

Today, they’re giving away a free stack of pancakes, and they’ve utilized various social media and sharing strategies to spread the word. Not only has the word spread, but it’s spread in a huge way. It’s one of the top trending topics on Twitter, and it’s become a hot search on Google as well, appearing in Google’s Hot Trends list. In fact, it’s even appearing in Google’s real-time search results.

Below are some simple things IHPOP is doing to promote it on its home page, and National Pancake Day promo page, respectively:

IHOP Promotes National Pancake Day on its home page

IHOP Promotes National Pancake Day on its own page

Beyond just those methods, IHOP has been offering "celebrity wake-up calls" to remind people of the special day. They also have a contest called "stacks for good acts".

If nothing else, this should be looked upon as a classic example of utilizing an event related to your niche (no matter how well-known), and using the viral nature of online marketing to send it into overdrive. Of course, the real trick is getting customers to come back when they have to pay for pancakes.