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Every now and then, there is a discussion about where email stands as social network use becomes the "it" thing. We've all heard mutterings like, "email is dead" and "social media is killing email," but it's just not the case, and there are plenty of reasons why (even i ...
03.3.10 | Email Marketing, Promotion, social marketing, strategy, viral marketing | Read more
Online analytics firm Omniture and Facebook said today they have partnered to offer marketers tools to improve Facebook as a marketing channel. Initially the two companies will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement on Facebook. ...
03.3.10 | Promotion, advertising, social marketing, strategy, viral marketing | Read more
It's no secret that Google delivers personalized search results on a user-by-user basis. In fact, software engineer Bryan Horling reportedly said at SMX West in Santa Clara that Google personalizes as much as 20 percent of any user's web searches, which would be one in five searches. One way that Go ...
03.3.10 | Promotion, social marketing, strategy, viral marketing | Read more
Twitter is expected to launch an ad platform this month (some have speculated this will happen at SXSW). While this hasn't been confirmed, the industry has been waiting for quite some time to Twitter to launch such a monetization model. That's not to say the industry has been sitting on its hands ...
03.2.10 | Promotion, advertising, social marketing, strategy, viral marketing | Read more
Small and medium-sized business (SMB) marketers are becoming increasingly convinced of the positive results of video email, social media and personalization, according to a new report from GetResponse. Over 80 percent of respondents plan to use video emails in 2010 and over 90 percent of SMB market ...
03.1.10 | Email Marketing, Promotion, social marketing, strategy, viral marketing | Read more
Each month, we look at Twitter's growth based on total tweets and new user registrations. This data is supplied by Matthew Daines, the lead developer for our own Twitter app Twellow. In February, the number of new registrations fell, compared to the previous month, and tweeting in general rose, bu ...
03.1.10 | Promotion, social marketing, strategy, viral marketing | Read more
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