All posts under the TheMix Category


First and foremost Need-to-Knows about affiliate marketing

Avoid These Silly Affiliate Marketing Mistakes! While affiliate marketing is a great way to earn a living, the fact is that many people become discouraged and drop out of programs. In many instances, the failure to be successful with affiliate marketing has to do with making a few simple mistakes. ...

04.2.10 | TheMix | Read more

Is Affiliate Marketing is a Lucrative Business?

Why Affiliate Marketing is a Lucrative Business If you have been considering an affiliate marketing venture, there are some very good reasons why you should go with this method of generating recurring revenue. Here are some of the ways that affiliate marketing can be a lucrative means of creati ...

04.2.10 | TheMix | Read more

Small Business Marketing And Advertising: Branding vs. Direct Advertising

by: Joel Walsh Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Small Business Branding Advertising and Marketi ...

03.26.10 | TheMix | Read more

Branding, control and results – Submit Articles in Your Own

by: Andy Beard Article distribution is currently booming on the internet. Authors do it for a number of reasons. - It is a good way to be picked up by the search engines. - The backlinks from your resource box can help your search engine position. - You have the possibility of secondary traffi ...

03.26.10 | TheMix | Read more

Branding == Focus

Over the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There's no magic hidden in the process of building a brand. What successful brand-building i ...

03.12.10 | TheMix | Read more

How Do You Measure Your Social Networking ROI?

Interestingly I've been contemplating the ways of measuring ROI from social networking efforts. I know an increase or decrease in traffic are ways of determining to some extent if your social networking efforts are working but how is a company to interpret social networking efforts into dollars? Th ...

03.2.10 | TheMix, strategy | Read more

TURBO SEARCH

- THE QUALITY OF INFORMATION -

The Truth About Information
Every person's convictions of the particular nature of all things 'real' (i.e. - reality) is entirely based on their previous experiences, combined with various information picked up along the way, either purposefully or not.

The delicate factor in the matter is the undeniable influence which the medium carrying such information has upon the way the information is presented and thus interpreted by us later.

Whether the medium is your local Tv station, or your best friend, when representing a particular event or concept (another way of saying 'deliver information') they do son within the limits of their own experiences and the information they've received...

The point of this rant being: keep in mind the true nature of any information and even better -- apply the metrics for information quality
Measuring Information Quality
Beneath are the metrics for Information Quality.

Run your mouse over each on for elaboration.

Applying the quality Standard
The metrics for information quality can be applied not only to information online, but to any and all information you receive.

The Information Percolation Initiative proposes some efficient tactics in that respect.

This site also provides a way for you to begin developping the habit of percolating information: At the end of each article there's a voting box, where you can take the time to analyze what you've just read and record your opinion.

Your opinion does matter!

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