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by: Elena Fawkner If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. In this article we look at how c ...
by: Mal Keenan On a hot Sunday afternoon when your body fluids have been drained dry by the scorching sun, which would you rather order? Coca Cola, or Jeebejus Sweet Soda? The answer is as clear as it is universal. The more established brand would be chosen almost every time. This is why brand ...
by: M H Ahsan Company branding is one of the most important components of your marketing plan, particularly when you are making an effort to establish your company's position in the marketplace. Identity, differentiation, and reputation are all part of the company branding package. How people ...
Internet Branding by: H. Vanoy Barton by H. Vanoy Barton In the beginning there was traffic. It was easy to come by in 1993. Publish a web site and the entire web world would know about it and visit within a month. In fact in the days of yore one could visit every site on the Web. I know. I' ...
by: Kevin Kantola Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keywor ...
by Karon Thackston � 2002 http://www.ktamarketing.com When you mention the word "branding" most people automatically think of USP (unique selling proposition). The overall - and incorrect - perception of a brand is that it simply consists of the statement you use to define what you do. Slap yo ...
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Looking for Free advertising, here it is! by: Veronica Bath There are lots of ways to advertise for free but they are...
Integrating Advertising into Your Web Design by: Stephen Bucaro If you are going to be placing ads on your websi...
