Marketing Advice | Tips

Every person's convictions of the particular nature of all things 'real' (i.e. - reality) is entirely based on their previous experiences, combined with various information picked up along the way, either purposefully or not.

The delicate factor in the matter is the undeniable influence which the medium carrying such information has upon the way the information is presented and thus interpreted by us later.

Whether the medium is your local Tv station, or your best friend, when representing a particular event or concept (another way of saying 'deliver information') they do son within the limits of their own experiences and the information they've received...

The point of this rant being: keep in mind the true nature of any information and even better -- apply the metrics for information quality

Beneath are the metrics for Information Quality.

Run your mouse over each on for elaboration.

• - Objectivity -
• - Integrity -
• - Comprehensiveness -
• - Reproducibility -
• - Composition and Organization -
• - Scope of Coverage -
• - Personal Focus -
• - Validity
• - Uniqueness -
• - Timeliness -
• - Authority

The metrics for information quality can be applied not only to information online, but to any and all information you receive.

The Information Percolation Initiative proposes some efficient tactics in that respect.

This site also provides a way for you to begin developping the habit of percolating information: At the end of each article there's a voting box, where you can take the time to analyze what you've just read and record your opinion.

Your opinion does matter!